Company Roots

Milwaukee is rooted deep in our company. It all started with a homebrew in the basement of a fraternity house at Marquette, which grew to a couple of friends opening a brewpub in third ward, eventually expanding to a full-scale production facility in Walkers Point, and now a flagship brewery next door to the Bucks Arena. Much like Milwaukee is the City of Neighborhoods, Milwaukee Brewing is a Company of Neighborhoods.

Why?

The Peoples Flag of Milwaukee is the largest community wide collaboration to design and select a symbol to represent Milwaukee. Thousands of people weighed in and selected this to be our symbol of pride and unity.

Of course, not everyone agrees, which has sparked a new level of discourse and passion for the city. Milwaukee, as a conglomerate of neighborhoods, has never infused the way politicians said it would. We believe it’s time to look past what separates us and find something to unite behind. Now it’s our chance to define our identity and what it means to be a Milwaukee-an.

We believe that the best way to start is with a fresh cold beer in hand.

More About the Symbol

This symbol embraces our history and our future. The sun rising over lake Michigan symbolizes a new day. The light blue bars in its reflection are to represent the three founders and the rivers that separated them. The gold represents our brewing history and the white for unity. — milwaukeeflag.com