Milwaukee is rooted deep in our company. It all started with a homebrew in the basement of a fraternity house at Marquette, which grew to a couple of friends opening a brewpub in third ward, eventually expanding to a full-scale production facility in Walkers Point. Now we are moving in next door the Bucks Arena with our newest flagship brewery and we now become a “Company of Neighborhoods.”
The Peoples Flag of Milwaukee is the largest community wide collaboration to design and select a symbol to represent Milwaukee. Thousands of people weighed in and selected this to be our symbol of pride and unity.
Of course, not everyone agrees, which has sparked a new level of discourse and passion for the city. Milwaukee, as a conglomerate of neighborhoods, has never infused the way politicians said it would. We believe it’s time to look past what separates us and find something to unite behind. Now it’s our chance to define our identity and what it means to be a Milwaukee-an?
We believe that the best way to start is with a fresh cold beer in hand.
About the Beer
Brewed with a soft but vibrant body, the MKE IPA lets the hops shine. Generous hopping of Citra and Mosaic hops, with notes of grapefruit aromas and flavors of passionfruit, blueberry, mango, and lychee, makes this juicy IPA appealing to all palates.
More about the Symbol
This symbol embraces our history and our future. The sun rising over lake Michigan symbolizes a new day. The light blue bars in its reflection are to represent the three founders and the rivers that separated them. The gold represents our brewing history and the white for unity. – milwaukeeflag.com
Now we want to challenge you. What’s your symbol of Milwaukee and what does it mean to you?